Part one. It's a question of morality -- Veganism is the moral baseline -- Our past shows us why veganism must be our future -- There's no such thing as a happy farm animals -- Part two. Playing with fire -- Our best chance to protect the planet -- Veganism could save your life -- The healthy choice -- Part three. Breaking down the barriers -- How psychological barriers influence us -- We have nothing to fear from institutional and media bias -- Talking about veganism -- Afterword: a vegan world would be better for everyone.

"Every time we eat, we have the power to radically transform the world we live in. Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way? Whether you are a vegan already or curious to learn more, this book will show you the other side of the story that has been hidden for far too long. Based on years of research and conversations with slaughterhouse workers and farmers, to animal rights philosophers, environmentalists and everyday consumers, vegan educator and public speaker Ed Winters will give you the knowledge to understand the true scale and enormity of the issues at stake"--Publisher's description.